NFC Logo

It is highly recommended that all NFC tags have visuals to indicate the tag is an NFC tag. While NFC does have an official logo/symbol as established by the NFC Forum; it is not commonly used and alternatives are often used.

If NFC tags are being printed by the GoToTags Store for customers, GoToTags will enforce its artwork trademark policy.


The NFC Forum has established the N-Mark symbol to be used to identify NFC. However, it is rarely used in practice. In GoToTags’ opinion it is not a good symbol because it can be easily confused with the Nespresso logo. If the N-Mark is used, the NFC Forum’s branding guidelines must be followed. Contact the NFC Forum for additional information.

N-Mark by NFC Forum

Generic NFC Symbol

The below generic symbol is often used to represent an NFC tag. The SVG version can be downloaded by clicking the image.

Generic NFC symbol


The EMVCo has a trademarked logo for “Contactless Indicator” and “Contactless Symbol”. These symbols have licensing agreements and requirements that must be followed. These symbols are always used for payment, and never for Connected Things. Contact EMVCo for additional information.

EMVCo Contactless Marks
Contactless INDICATOR and Contactless SYMBOL by EMVCo


GoToTags has designed its own tag symbol which has an NFC version when used to represent NFC tags. GoToTags holds the exclusive copyright and trademark to this symbol. It can only be used with GoToTags explicit permission for the expressed purpose of representing a GoToTags tag.

Updated on November 4, 2019

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