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Store – Printing Barcodes & QR Codes

The GoToTags Store can print both static and variable 1D & 2D barcodes on many tag products.

Static Barcodes

A static barcode is a barcode which does not change for each printed tag; the same barcode is used for all tags. Static barcodes should be included in the background artwork file. A separate barcode layer in the artwork file is not required, nor is a separate variable data file. When using a static barcode the customer has complete control over the image including barcode format, shape, size, color, fonts and error correction level.

Variable Barcodes

A variable barcode is a barcode that changes for each printed tag; each tag has a different barcode image. Variable barcodes are considered variable data and may incur an extra cost. The Store can print all common 1D and 2D barcode formats. Certain limitations apply in terms of color, shape, size, font and error correction level. The barcodes are generated from a variable data file; the print software converts the raw barcode data to the barcode image during the print process. Contact us to inquire about specific needs for a variable barcode.

To order a custom printed tag with a variable barcode:

  1. Include a representative example of the barcode in the artwork file in the size, position and color that each barcode should be printed
    • This representative example serves as a place holder for the variable barcode data
  2. Separate the variable data portion from the artwork and name the separate layer as barcode
  3. Supply the variable barcode data in a separate data file
    • If a custom QR code is being used, each unique QR code must be provided as a separate .jpeg within a single .zip file.
  4. Upload both files to the applicable product description page on the GoToTags Store before checking out
    • Missing or incomplete data files will result in production delays.

Barcode Formats

The following barcode formats can be printed. If an alternate barcode format is needed; please contact us.

It is recommenced to use a 2d barcode such as Data Matrix when possible. Code 128 and other 1d barcodes change size based on data and can be difficult to work with; 2d barcodes do not change size and are efficient at storing data.


It is the customer’s responsibility to ensure the barcode can be scanned properly. All artwork should follow the barcode scanning best practices.

A 20mm product (e.g. 20mm token) is generally the smallest that can be functionally printed on without compromising scanability.

Updated on October 21, 2019

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